Embracing Creativity: Lessons Learned at BVFW

April 30, 2024Don't Quit

My time at BVFW in ATL was a whirlwind of inspiration and discovery. Amidst the vibrant chaos of the event, I found myself engaged in a truly transformative dialogue with a film director. This unexpected encounter shifted my perspective on visual art and branding in ways I never anticipated.

As we conversed amidst the bustling energy of BVFW, I was drawn into a world where storytelling transcended traditional boundaries. The film director's insights were not only enlightening but also deeply inspiring. They spoke of the dynamic synergy between fashion and film, revealing the untapped potential for collaboration and innovation within the creative realm.

This exchange served as a profound educational awakening for me. It showcased the interconnectedness of different mediums and emphasized the importance of authenticity and emotion in captivating an audience. As I absorbed their words, I began to realize the transformative power of interdisciplinary collaboration.

Each interaction at BVFW left a lasting impression on me. From fellow creatives to designers and enthusiasts, I was grateful for the diverse perspectives and insights shared. These encounters contributed to the rich tapestry of my journey, shaping the way I approach my craft.

Departing from BVFW, I carried with me a renewed sense of purpose and a hunger to explore new avenues in my branding journey. Inspired by the lessons learned and the connections made, I am eager to infuse my work with newfound insights and embark on a journey of exploration and experimentation.

In hindsight, I am deeply grateful for the opportunity to have been a part of such an inspiring event. Each moment was a reminder of the boundless possibilities that lie within the intersection of fashion, film, and branding. With a heart full of gratitude and a mind brimming with inspiration, I look forward to the adventures that lie ahead in my creative journey.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #intern, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #dontquit, #colors, #visa, #dior

Bovtiqve Fashion Week ATL. Celebrating the creativity and innovation of fashion and art

April 23, 2024Theron Cook

We are attending Bovtiqve Fashion Week ATL, eager to explore the latest trends and connect with fellow fashion enthusiasts, while also immersing ourselves in the vibrant art display that accompanies the event, celebrating the creativity and innovation of both fashion and art. Theron Cook is one of the visual artist that will be displaying his art along side the runway show.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #artlife, #inspiration, #brandsmarts, #identity, #mural

Green Sprouts & White Plates: The Vibrant Rebranding Journey of Clean Plate Vegan Restaurant

April 09, 2024Don't Quit

Abstract: This case study delves into the transformative journey of Clean Plate, a vegan restaurant, through visual rebranding. By evolving from a simple plate image to a logo featuring all-white design with playful plant imagery, Clean Plate aimed to align its brand with its core values and attract a wider audience. The rebranding significantly impacted brand perception, attracting new customers and enhancing loyalty.

Introduction: Clean Plate, a vegan restaurant, recognized the importance of visual identity in capturing the essence of its brand and connecting with its audience. In response, it embarked on a visual rebranding journey to revitalize its image.

Background: Originally represented by a basic plate image, Clean Plate sought to differentiate itself and stay relevant in the competitive vegan dining landscape. Understanding the significance of aligning its visual identity with its values, Clean Plate decided to undergo a transformative rebranding process.

The Rebranding Process: Clean Plate collaborated with Brand smARTS to conceptualize a new logo that encapsulated its commitment to plant-based cuisine and sustainability. The result was an all-white logo design adorned with playful plant imagery, symbolizing freshness, health, and eco-consciousness.

Implementation and Rollout: Once the new brand identity was finalized, Clean Plate implemented it across all touchpoints, including signage, menus, website, and social media platforms. The rollout was accompanied by a targeted marketing campaign to introduce the rebranding and highlight its unique value proposition to both existing and potential customers.

Impact and Results: The rebranding received positive feedback, boosting foot traffic, social media engagement, and brand visibility.

Check them out

Location: 35 N 6th St , 1st FL , Reading PA 19601

IG: cleanplates_cafe

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #communications, #education, #logo, #inspiration, #brandsmarts, #branding, #marketing, #design, #veganfood

Crafting Your Brand's Emotional Voice

April 02, 2024Don't Quit

In the realm of branding, defining your brand's tone is akin to setting the emotional atmosphere of your communication. It encompasses the style, attitude, and emotional resonance conveyed through language. Whether it's playful and lighthearted, formal and authoritative, or empathetic and sincere, your brand's tone sets the stage for how your message is received and perceived by your audience. Consistency in tone not only establishes a recognizable voice but also cultivates a sense of familiarity and trust among your audience. It's about finding the right balance between staying true to your brand's identity and adapting to the needs and preferences of your audience across different channels and touchpoints. By infusing your communication with a consistent tone that aligns with your brand values and resonates with your audience, you can create meaningful connections and foster lasting relationships that go beyond mere transactions.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, teaching, Theron Cook
tags #omniversity, #communications, #education, #logo, #artlife, #inspiration, #brandsmarts, #identity

Canvas of Connection: The Rat Park Mural and Addiction Insights

March 28, 2024Don't Quit

A captivating mural stands as a tribute to the Rat Park experiments, embodying the groundbreaking research of American psychologist Dr. Bruce Alexander. Inspired by Alexander's seminal work in the 1970s, the mural vividly captures how rats in socially enriched environments favored plain water over drug-laced alternatives—a stark departure from the addiction patterns observed in isolated cage settings. This artistic endeavor, proudly hosted by Recovery Coaching Services, Inc., beautifully portrays the transformative power of social connection on addiction, advocating for a compassionate shift in treatment paradigms that prioritize human interaction. Dr. Sederer underscores the significance of clinicians embracing patients' social contexts and relationships, echoing the mural's message of empathy and understanding as integral to effective treatment and recovery.

For further insights, delve into the article on Rat Park

If you or a loved one are battling a similar struggle, consider visiting Recovery Coaching Services, Inc. at 505 Penn St 1st Floor, Reading, PA 19601 or explore their website at recoverycoachingservices.com.

Video link: https://youtube.com/shorts/7XQQtzJta9U

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, painting, luxury, rose, teaching, Theron Cook
tags #omniversity, #communications, #education, #mural

Brand Consistency Checklist

March 19, 2024Don't Quit

Maintaining consistency means ensuring every detail is in place. Here's a checklist to help you, with examples provided in the photo below:

Logo: Ensure consistent usage in size, placement, and proportions.

Example: As you can see the logo in every usage hold the same proportions no matter the size.

Color Palette: Use brand colors consistently with defined color codes.

Example: In every usage of the logo you can see that pink stand out. Having the code is very important for keeping that type of pink.

Typography: Maintain consistency in font usage online and offline.

Imagery: Align visuals with brand aesthetics and maintain a consistent style.

Voice and Tone: Ensure consistent brand voice and tone in all communications.

Messaging: Communicate key brand messages and values consistently.

Example: The logo cleverly communicates the desired emotion, guiding you effortlessly to connect with the product's intended feeling.

Website and UX: Reflect brand identity and values in website design and user experience.

Social Media: Optimize profiles with consistent branding elements and share content aligned with brand messaging.

Print Collateral: Ensure printed materials adhere to brand guidelines and quality standards.

Physical Branding: Maintain consistency in physical branding elements across spaces.

Employee Training: Train employees on brand guidelines for consistent interactions

Example: as you can see every staff share the same style to showcase they are part of this great company.

Regular Audits: Conduct periodic audits and updates to ensure ongoing brand consistency.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, teaching, Theron Cook
tags #omniversity, #communications, #education, #logo, #inspiration

Branding vs Marketing "Interdependence"

March 13, 2024Theron Cook

Interdependence: Marketing and branding are interconnected and complement each other. Effective marketing can enhance brand awareness and reputation, while a strong brand can positively influence marketing efforts and customer loyalty.

**Budget-Friendly Tips to stay connected :** Utilize free or low-cost market research tools, conduct DIY brand audits, tap into internal resources, and seek feedback from existing customers. Leverage online learning resources, focus on high-impact changes, explore affordable design solutions, and take an iterative approach.
By combining these strategies, you can conduct a thorough evaluation and refresh your brand identity effectively within budget constraints. Remember, creativity, resourcefulness, and strategic prioritization are key to success in this process.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #colors, #dontquit

Fresh Perspectives: Redefining Your Brand Identity

March 12, 2024Don't Quit

Regularly evaluating and refreshing your brand identity is vital in today's fast-paced business environment to remain competitive and resonate with consumers. Here's why it's crucial and how to do it on a budget:

Evolve with Change: Consumer preferences and market dynamics evolve rapidly. Regular evaluation ensures your brand remains aligned with the current landscape, adapting to changes like shifts in demographics or product offerings.

Values are the Heartbeat of Your Brand: Industries are always evolving, with new competitors emerging. Regular updates ensure your brand stands out while maintaining consistency across all touchpoints, establishing trust and recognition among consumers. With societal tides changing, it's essential to ensure your identity still reflects valuable values while connecting with your audience on a deeper level.

Trendy Transformation: As societal values shift, brands must ensure their identity reflects these changes to connect with their audience. A refreshed brand identity can generate excitement, attracting new customers while re-engaging existing ones.

Perception is Reality: Perception influences consumer behavior significantly. Regular evaluation helps improve how your brand is perceived, positioning you effectively against competitors. It also reflects your brand's growth and evolution, signaling to consumers that you're progressive.

Budget-Friendly Tips to stay connected : Utilize free or low-cost market research tools, conduct DIY brand audits, tap into internal resources, and seek feedback from existing customers. Leverage online learning resources, focus on high-impact changes, explore affordable design solutions, and take an iterative approach.

By combining these strategies, you can conduct a thorough evaluation and refresh your brand identity effectively within budget constraints. Remember, creativity, resourcefulness, and strategic prioritization are key to success in this process.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #colors, #dontquit

Unveiling Our Debut Experience: Branding vs. Marketing

March 05, 2024Don't Quit

🚀 Get Ready to Spark Your Creativity! 🚀

Exciting news! Our highly anticipated livestream is about to launch, and is set to ignite your creativity. Join us as we delve into the captivating world of Branding versus Marketing, focusing on crafting your unique creative identity.

Whether you're a seasoned professional or just starting out, this experience promises to deliver actionable insights and inspiration to fuel your creative journey.

Tune in or risk missing out on rewiring your creative mindset! 🎧✨

PS: Join in and Listen closely: to tomorrow's livestream for a chance to snag these hoodies at 20% off with a special promo code announcement ! 🎧

SHop now

*BRANDING INSIDE OUT WITTH INTENTIONAL ART.*

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #colors, #dontquit

Incorporating Art into Marketing

February 27, 2024Theron Cook

Dive into the captivating fusion of art and marketing!
This week, we're thrilled to partner with Enersys for an exciting corporate painting session, showcasing how storytelling can take on diverse expressions. WE explore the power of visual storytelling and emotional resonance in branding. Don't Quit couldn't be prouder of the master piece that came from the unity and collaboration. #ArtMeetsMarketing #BrandStorytelling #enersys #unity #dontquit #brandsmart

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit, #collaborations

Celebrating Our Amazing Clients this Valentine's Day! ❤️

February 14, 2024Theron Cook

Clean Plates Vegan Food Drinks & More!
Location: 35 N. 6th St. 1st Floor Food Court Reading PA

Client Journey to success

Meet Keisha Benz a young, tech-savvy entrepreneur passionate about her business and is in need of a brand identity visual communication logo design to establish a strong presence in the market. She understands the importance of visual communication and is
eager to create a logo that reflects her brand's personality and values. Keisha wants her logo to be memorable and instantly recognizable.

Mindset:
Keisha is highly motivated and ambitious. She believes that a strong brand identity will help differentiate her business from competitors
and attract a loyal customer base. She is willing to put in the time and effort to create a visually appealing logo design that resonates with her target audience.

Budget:
Keisha understands that a well-designed logo can have a significant impact on her brand's success and is willing to invest a reasonable
amount of money. She has set aside a budget to work with a professional logo designer Brand smArtS, as she values quality and expertise. The rest is history!

Congratulations on your new location. Much success and prosperity!

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

Celebrating Our Amazing Clients this Valentine's Day!

February 13, 2024Don't Quit

Hey DQ Butterflies,

With Valentine's Day right around the corner, we couldn't let the occasion pass without expressing our heartfelt gratitude to each and every one of you. You're the heartbeat of our business, and we're here to shout it from the rooftops: we love our clients! Let's take a trip down memory lane, shall we? From our very first encounter to the countless milestones we've celebrated together, the journey has been nothing short of amazing. It's the shared experiences, the highs, and even the occasional challenge that have brought us closer and made us stronger as a team. But what really sets our relationship apart is the personal touch. We're not just a company; we're your partners in success.

Whether it's tailoring our services to fit your unique needs or going the extra mile to surprise you with something special, we're always here to make your experience unforgettable. And let's not forget the celebrations! From the small wins to the big victories, every success is worth celebrating when we're in it together. So here's to you, our incredible clients. Thank you for your unwavering support, your loyalty, and your trust. We're honored to be a part of your journey, and we can't wait to see what the future holds.

"Be the magnet of LOVE"

Don't Quit!

From here at Don't Quit Omniversity, happy Valentine's Day! Here's to many more memories, successes, and celebrations together. Feel free to leave a comment telling us your favorite memory.

categories art, Brand smARTS, branding, don't quit, love, Identity, Theron Cook
tags #marketing, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

February Is For Exploring Emotions

February 06, 2024Theron Cook

Diving in and focusing in on how brands express love through visuals.

Heartfelt Imagery: Brands can use visuals that contain heart symbols or heart-shaped objects to evoke feelings of love and affection. This can be in the form of illustrations, graphics, or even product packaging designs. Also Emotional Storytelling: Brands can create visual narratives that tell heartwarming stories or depict moments of love and connection. Lastly a Romantic Color Palette: By incorporating colors commonly associated with love, such as shades of pink, red, and pastels, brands can convey emotions of love and tenderness. This can be applied to logos, website designs, social media posts, or even product aesthetics. See example below.
To learn more about how brands express love through visuals check out our instagram!

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

Color Psychology: What Colors Communicate?

January 31, 2024Theron Cook

It's fascinating how colors can have a profound impact on our emotions, behavior, and perceptions. Color psychology delves into this phenomenon, revealing how different hues can evoke specific feelings. For instance, red might excite passion and enthusiasm, but it can also trigger aggression and danger. In contrast, blue may calm us down and foster trust, but it can also induce sadness and coldness. These color associations can be instrumental in designing, marketing, and branding, but it's crucial to acknowledge that individual personality and cultural background can affect how one perceives colors. Understanding the nuances of color psychology can help you create a powerful connection with your intended audience and achieve your marketing objectives.

categories art, Brand smARTS, branding, don't quit, learning, love, luxury, painting, rose, teaching, Theron Cook, Identity
tags #marketing, #omniversity, #education, #advertising, #art, #inspiration, #book, #brandsmarts, #artislife, #hoodie, #painting, #theroncookart, #logo, #colors, #communications, #identity

Connecting Businesses to Inner-City Culture

January 23, 2024Theron Cook

Don’t Quit branding services offers a new and improved way of branding. By collaborating with a multidisciplinary approach, to focus on the core principles of brand value, identity, and strategy. This Brand Visual Communication System is known as Brand SmARTS™

categories art, Brand smARTS, branding, don't quit, learning, love, luxury, painting, rose, teaching
tags #marketing, #intern, #omniversity, #education, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #dontquit

DON'T QUIT MURAL at Reading Iron Playground 4K

January 19, 2024Theron Cook

A Cosmic Game of Imagination, Creation, and Sportsmanship

In a quest to inspire imagination, creation, and sportsmanship, join our intrepid astronaut in a thrilling extraterrestrial adventure. Witness their unwavering determination to conquer the challenges of zero gravity, as they use their boundless imagination to invent extraordinary sports in the vastness of space. Braving solitude, the astronaut embodies the spirit of sportsmanship, pushing themselves to the limit while encouraging others to do the same. As they defy gravity and push through obstacles, this mesmerizing journey reminds us of the importance of perseverance: No matter the odds or difficulties, the message resounds loud and clear - Don't Quit.

categories art, Brand smARTS, branding, don't quit, learning, love, luxury, painting, rose, teaching
tags #marketing, #omniversity, #education, #intern, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #artislife, #branding, #theroncookart, #visualcommunication, #community, #dontquit, #mural, #publicart

Meet Our New Intern Fabiola

January 10, 2024Theron Cook

Fabiola, a name as unique as the person it belongs to. You may be wondering, who is Fabiola? She is a kind-hearted individual with a passion for helping others. She has over three years of experience in community work and an associate degree in business management. Growing up, she had always admired her grandparents who had started their own small business from scratch, working tirelessly to provide for their family. As she got older, she began to appreciate the dedication and perseverance that small business owners put into their work, often sacrificing their own time and resources for the success of their business. It was this admiration that led her to pursue a career in business and finance; she hopes to open a business of her own someday. In her leisure time, she enjoys swimming, crafting, learning about the emotional connection to money and its impact on people's lives and adventure that lead her to new places.

categories art, branding, don't quit, learning, love, luxury, painting, rose, teaching
tags #theroncookart, #hoodie, #intern, #dontquit, #book, #branding, #artlife, #marketing, #education, #inspiration, #community, #omniversity, #brandsmarts, #advertising, #painting

"Art For Healing and Community Unity"

August 14, 2020Theron Cook

categories painting, luxury, love, learning, don't quit, art
tags theroncookart

How to paint a portrait. A quick time-lapse Tutorial guide. Portrait of Lonnie Walker. Enjoy!

June 17, 2020Theron Cook

Here is a demo video "A brief beginners guide to drawing and painting a portrait". In this video I am teaching you how to start the drawing of an image, using a reference image and how to paint it. creating layers over the under painting. I am encouraging the use of many colors such as blues and red which some people may not associate with being "skin tones" that you would use in a portrait painting. The video is intended for you to paint along with me. Of course you can pause the video and really take your time with the artwork. This is a Timelaspe video & the process is defenitely speed up. I have taken my time to create this tutorial or "how to" video so I really hope that it will prove helpful to some of you amateur artists out there. This video is intended for absolute beginners. Please note, this portrait is NOT intended to be a perfect painting. I am simply trying to encourage people who may be wanting to refresh their skills or take up painting the figure/portrait from the very start.

categories art, don't quit, learning, love, luxury, painting
tags art, theroncookart, paintinmg, painting, fashion, basketbakk, basketball, hair, create, creative, education, youth, community

Pen Street: City Of Poems x Theron Cook Art

April 22, 2020Theron Cook

Collaboration project with Pen Street: City Of Poems This is an unfinished abstract surreal styled painting that consists of selected images ideas & concepts that were inspired by the poem titled:

”Working For The Opposition” by Nelson De La Cruz

One of the main lines from the poem that sparked my creativity is: “The frames of the wind flicker between scenes positioning you to play your part. Unapologetically

From reading this line I began the visual storytelling. Creating a vibe & or mood with the idea of Morning Noon & night 24 7 concept I choose the images and concepts that work as metaphors for the word play & perspective of the writer, capturing the meaning and message of the poem. By creating a abstract surreal #24 #7 as the main attraction to the painting hoping to achieve a sense of the daily cycle, daily grind, daily battles & daily choices of a person facing conflict of interest in their own mind. One example of the images that I choose to make up the main image as a metaphor is the roll of (money) wrapped in a rubber band. Representing the fruits of labor. The resistance becomes toxic when the time energy & work that you sacrifice for money isn’t aligned with your peace & growth. Other images I incorporated: water, tree, wheel, rose, bubble, clouds, lotus, human figure, & a few other images within. You can use your imagination to put together your own interpretation or version of the painting by identifying images that you see within the painting. Hope you Enjoy! Thank you! Please feel free to like share or comment.

Stay safe.

Don’t Quit!

theroncookart.com

categories art, don't quit, love, learning, luxury, painting, teaching
tags art, painting, poem, rdg, theroncookart

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