Mural design with visual storytelling for RDG Public Works.

May 15, 2025Theron Cook

Enjoy the process by watching the time lapse video and looking at the pics below. Thanks

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #art, #mural, #theroncookart, #RDG, #public works, #painting, #creativity, #branding, #design, #visualcommunication

“Art is unquestionably one of the purest and highest elements in human happiness.

May 15, 2025Theron Cook

Connecting through art at our community events.

“Walk With Us!” This project is about advocating for criminal justice reform in Berks County @BUILDING JUSTICE_ BERKS @VERAINSTITUTE @SHAWNBRIDGES77 @THERONCOOKART #BERKSCOMMUNITYMURALS

CupCake Attack Youth Competition Congrats to Lilly

Live painting & Celebrating Jim Yocum

United Way Berks “Blueprint For Leadership” Session #4 was hosted by @enersysstoredenergy and focused on board culture. Fun fact: Theron Cook is the artist behind the collaborative art piece in the first picture. ( This art piece was designed by Theron and painted with Enersys Employees celebrating BLK history month through his collaboration workshop.. (inside joke we had to include two other class members that weren’t there for the picture.) Shout out to Kris for the editing skill lol

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #love, #design, #artlife, #art, #mural, #music, #theroncookart, #brandsmarts, #branding, #visualcommunication, #RDG

A COMMUNITY MURAL WITH BERKS COUNTY PRISON WARDEN & FORMER INMATES

April 17, 2025Theron Cook

THIS MOMENT WAS A COLLECTIVE EFFORT WITH 1 MISSION @BUILDING JUSTICE_ BERKS @VERAINSTITUTE @SHAWNBRIDGES77 @THERONCOOKART #BERKSCOMMUNITYMURALS

4 INMATES PAINTING A COMMUNITY MURAL WITH BERKS COUNTY PRISON WARDEN SMITH! N ART MAJOR WHO DESIGNED HIS OWN TATTOOS, WHO LIKES VINTAGE TSHIRTS FROM THE 80'S AND WHO LOVES RUN DMC! SURROUNDED BY A PREVIOUS LIFER, A 6 TIME INMATE.

ANYTHING IS POSSIBLE WHEN ITS GODS PLAN!

THIS IS ONLY THE BEGINNING!

@THEREALDEAL 610

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #commuintymurals, #entrepreneurship, #love, #omniversity, #communications, #art, #theroncookart, #berks

Barber Expo 2025 Recap

March 13, 2025Theron Cook

Don't Quit proudly sponsored the 2025 Barber Expo in Morgantown, PA, showcasing the vital connection between barbering, cosmetology, art, and creativity.

Photos by: MJay Event. Photography

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, rose, painting, Suicide Prevention, teaching, Theron Cook
tags barberexp2025, #art, #barberexpo2025, #entrepreneurship, #love, #omniversity, #communications, #education, #design, #hoodie, #logo, #artlife, #dontquit, #mentalhealth

Expressions of Love: Paint, Sip, & Vibe Experience 💕

February 13, 2025Theron Cook

February is a perfect month to embrace self-love, recognizing its profound impact on mental health and the vital role of creative outlets in self-expression.

At this event we painted my signature heart rose design… (Which is two symbols of love ❤️ 🌹).

We Tapped into Color psychology and how colors influence emotions, behaviors, and perceptions. In this context, we created a monochromatic painting with the colors red and pink palette.

Red: often associated with love, passion, and desire. It evokes strong emotions and is known to stimulate energy and excitement. Red can also symbolize romance and deep affection.

Pink: represents tenderness, compassion, and affection. It is often seen as a softer, more nurturing version of red. Pink promotes feelings of calmness and warmth, making it ideal for expressing love in a gentle and caring manner.

The combination of Red and Pink used together creates a harmonious palette that conveys a balance of passion and tenderness. Evokes feelings of love, affection, and connection. Enriching the emotional experience. Thank you!

Enjoy the event photos by: “Mjay Media Event Photography”

Location: Queen’s Cafe

Sponsors: “Miguelito’s Cupcakes”, “BalloonMe” “Mjay Media Event Photography”

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting
tags #paintnsip, #painting, #art, #rose, #heart, #roseheart, #heartrose

Feature Exhibit: "Mural Makers" Art Reception at The Art Plus Gallery

January 16, 2025Theron Cook

Inside stories and creative updates on towering artistic talents. behind our town’s iconic Mural collection.

ARTISTS: Theron Cook, Gregory Didyoung, Suzanne Fellows, Yenna Hill, Alexander Kline, Beverly Leviner, Treasure Lopes, Joyce Mears, Mike Miller, Marian Njai, Rafael Nuñez, Edwin Ortiz, Andrew Pochan, Leslie Ramos, Pam Roule, Juan Ruiz, Anhia Santana, Anna Schweigert, Adam Serrano, Linda Slovitsky, Kimberly Tetley & Kristen Woodward.

Show runs Jan. 1-31.

Reception was open to the public: Friday, Jan. 10, 5-8pm

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #painting, #artlife, #art, #brandsmarts, #branding, #gallery, #theroncookart

Theron Cook Art x RIZE Program Solidarity Mural at Barbey's Park

November 21, 2024Theron Cook

Solidarity Mural

Art is more than creativity! it's transformation. We see firsthand how art has the power to shift perspectives, inspire action, and rebuild lives. It serves as a safe space for expression, a catalyst for healing, and a bridge across community divides.

For many youth in our community, art is a path toward resilience, providing an outlet to channel pain into purpose and passion into peace.

Through our programs, we're changing community norms by making space for youth voices, empowering them to envision and create the change they want to see.

Art is the heartbeat of our mission driving empathy, unity, and hope.

Together, let's continue to shape a world where art saves, heals, and transforms.

Thank you to our resident artist@theroncook for bringing the communities vision to life. Thank you to the @cityreadingpa for approving the design and believing in the mission. Most importantly to the youth, families and elders who helped create and paint the mural.

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #art, #theroncoookart, #mural, #publicart, #design, #logo, #branding, #brandsmarts

Creativity with Purpose: the #DontQuit Design Contest

May 28, 2024Don't Quit

Hello Creatives!

We have something truly special in store for you! At DontQuitOmniversity, we are dedicated to raising awareness and supporting those in need through the power of creativity and resilience. That’s why we're thrilled to announce an exciting new contest that is just around the corner.

Inspired by our exclusive parable, 'Beautiful Black Butterfly,' we are launching the #DontQuit Design Contest. This is more than just a contest; it's a chance to be part of a movement that supports and uplifts those struggling with life's challenges.

Stay tuned for more details coming soon! Make sure you're following us on Instagram @dontquitomniversity and keep an eye on our updates. Your creativity could shine at our special event in October, Metamorphosis. You won't want to miss this opportunity!

#Metamorphosis #DontQuitOmniversity #Creativity #ComingSoon"

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart

Empowered by Opportunity

May 14, 2024Don't Quit

We're thrilled to share the fantastic news of our success at the Financial Lending & Innovation Collaborative (FLIC) grant program hosted by Alvernia University Opake Institution.. After months of dedicated effort and preparation, our pitch has earned us a $5000 grant, a significant boost for our continued growth. This accomplishment is a testament to the importance of programs like FLIC's microgrant initiative, which recognizes the challenges early-stage entrepreneurs face and provides vital support. We're immensely grateful for this opportunity and excited to showcase our Visual Communication Packages, which offer innovative solutions for businesses and individuals alike. With our creative and tailored approach, we're confident that our packages will not only meet but exceed the expectations of our clients. Thank you to Alvernia University , Opake Institution , County of Berks and all our supporters for their belief in our vision and our commitment to making a meaningful impact.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding

Embracing Creativity: Lessons Learned at BVFW

April 30, 2024Don't Quit

My time at BVFW in ATL was a whirlwind of inspiration and discovery. Amidst the vibrant chaos of the event, I found myself engaged in a truly transformative dialogue with a film director. This unexpected encounter shifted my perspective on visual art and branding in ways I never anticipated.

As we conversed amidst the bustling energy of BVFW, I was drawn into a world where storytelling transcended traditional boundaries. The film director's insights were not only enlightening but also deeply inspiring. They spoke of the dynamic synergy between fashion and film, revealing the untapped potential for collaboration and innovation within the creative realm.

This exchange served as a profound educational awakening for me. It showcased the interconnectedness of different mediums and emphasized the importance of authenticity and emotion in captivating an audience. As I absorbed their words, I began to realize the transformative power of interdisciplinary collaboration.

Each interaction at BVFW left a lasting impression on me. From fellow creatives to designers and enthusiasts, I was grateful for the diverse perspectives and insights shared. These encounters contributed to the rich tapestry of my journey, shaping the way I approach my craft.

Departing from BVFW, I carried with me a renewed sense of purpose and a hunger to explore new avenues in my branding journey. Inspired by the lessons learned and the connections made, I am eager to infuse my work with newfound insights and embark on a journey of exploration and experimentation.

In hindsight, I am deeply grateful for the opportunity to have been a part of such an inspiring event. Each moment was a reminder of the boundless possibilities that lie within the intersection of fashion, film, and branding. With a heart full of gratitude and a mind brimming with inspiration, I look forward to the adventures that lie ahead in my creative journey.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #intern, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #dontquit, #colors, #visa, #dior

Branding vs Marketing "Interdependence"

March 13, 2024Theron Cook

Interdependence: Marketing and branding are interconnected and complement each other. Effective marketing can enhance brand awareness and reputation, while a strong brand can positively influence marketing efforts and customer loyalty.

**Budget-Friendly Tips to stay connected :** Utilize free or low-cost market research tools, conduct DIY brand audits, tap into internal resources, and seek feedback from existing customers. Leverage online learning resources, focus on high-impact changes, explore affordable design solutions, and take an iterative approach.
By combining these strategies, you can conduct a thorough evaluation and refresh your brand identity effectively within budget constraints. Remember, creativity, resourcefulness, and strategic prioritization are key to success in this process.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #colors, #dontquit

Fresh Perspectives: Redefining Your Brand Identity

March 12, 2024Don't Quit

Regularly evaluating and refreshing your brand identity is vital in today's fast-paced business environment to remain competitive and resonate with consumers. Here's why it's crucial and how to do it on a budget:

Evolve with Change: Consumer preferences and market dynamics evolve rapidly. Regular evaluation ensures your brand remains aligned with the current landscape, adapting to changes like shifts in demographics or product offerings.

Values are the Heartbeat of Your Brand: Industries are always evolving, with new competitors emerging. Regular updates ensure your brand stands out while maintaining consistency across all touchpoints, establishing trust and recognition among consumers. With societal tides changing, it's essential to ensure your identity still reflects valuable values while connecting with your audience on a deeper level.

Trendy Transformation: As societal values shift, brands must ensure their identity reflects these changes to connect with their audience. A refreshed brand identity can generate excitement, attracting new customers while re-engaging existing ones.

Perception is Reality: Perception influences consumer behavior significantly. Regular evaluation helps improve how your brand is perceived, positioning you effectively against competitors. It also reflects your brand's growth and evolution, signaling to consumers that you're progressive.

Budget-Friendly Tips to stay connected : Utilize free or low-cost market research tools, conduct DIY brand audits, tap into internal resources, and seek feedback from existing customers. Leverage online learning resources, focus on high-impact changes, explore affordable design solutions, and take an iterative approach.

By combining these strategies, you can conduct a thorough evaluation and refresh your brand identity effectively within budget constraints. Remember, creativity, resourcefulness, and strategic prioritization are key to success in this process.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #colors, #dontquit

Unveiling Our Debut Experience: Branding vs. Marketing

March 05, 2024Don't Quit

🚀 Get Ready to Spark Your Creativity! 🚀

Exciting news! Our highly anticipated livestream is about to launch, and is set to ignite your creativity. Join us as we delve into the captivating world of Branding versus Marketing, focusing on crafting your unique creative identity.

Whether you're a seasoned professional or just starting out, this experience promises to deliver actionable insights and inspiration to fuel your creative journey.

Tune in or risk missing out on rewiring your creative mindset! 🎧✨

PS: Join in and Listen closely: to tomorrow's livestream for a chance to snag these hoodies at 20% off with a special promo code announcement ! 🎧

SHop now

*BRANDING INSIDE OUT WITTH INTENTIONAL ART.*

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #colors, #dontquit

Incorporating Art into Marketing

February 27, 2024Theron Cook

Dive into the captivating fusion of art and marketing!
This week, we're thrilled to partner with Enersys for an exciting corporate painting session, showcasing how storytelling can take on diverse expressions. WE explore the power of visual storytelling and emotional resonance in branding. Don't Quit couldn't be prouder of the master piece that came from the unity and collaboration. #ArtMeetsMarketing #BrandStorytelling #enersys #unity #dontquit #brandsmart

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit, #collaborations

Celebrating Our Amazing Clients this Valentine's Day! ❤️

February 14, 2024Theron Cook

Clean Plates Vegan Food Drinks & More!
Location: 35 N. 6th St. 1st Floor Food Court Reading PA

Client Journey to success

Meet Keisha Benz a young, tech-savvy entrepreneur passionate about her business and is in need of a brand identity visual communication logo design to establish a strong presence in the market. She understands the importance of visual communication and is
eager to create a logo that reflects her brand's personality and values. Keisha wants her logo to be memorable and instantly recognizable.

Mindset:
Keisha is highly motivated and ambitious. She believes that a strong brand identity will help differentiate her business from competitors
and attract a loyal customer base. She is willing to put in the time and effort to create a visually appealing logo design that resonates with her target audience.

Budget:
Keisha understands that a well-designed logo can have a significant impact on her brand's success and is willing to invest a reasonable
amount of money. She has set aside a budget to work with a professional logo designer Brand smArtS, as she values quality and expertise. The rest is history!

Congratulations on your new location. Much success and prosperity!

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

Celebrating Our Amazing Clients this Valentine's Day!

February 13, 2024Don't Quit

Hey DQ Butterflies,

With Valentine's Day right around the corner, we couldn't let the occasion pass without expressing our heartfelt gratitude to each and every one of you. You're the heartbeat of our business, and we're here to shout it from the rooftops: we love our clients! Let's take a trip down memory lane, shall we? From our very first encounter to the countless milestones we've celebrated together, the journey has been nothing short of amazing. It's the shared experiences, the highs, and even the occasional challenge that have brought us closer and made us stronger as a team. But what really sets our relationship apart is the personal touch. We're not just a company; we're your partners in success.

Whether it's tailoring our services to fit your unique needs or going the extra mile to surprise you with something special, we're always here to make your experience unforgettable. And let's not forget the celebrations! From the small wins to the big victories, every success is worth celebrating when we're in it together. So here's to you, our incredible clients. Thank you for your unwavering support, your loyalty, and your trust. We're honored to be a part of your journey, and we can't wait to see what the future holds.

"Be the magnet of LOVE"

Don't Quit!

From here at Don't Quit Omniversity, happy Valentine's Day! Here's to many more memories, successes, and celebrations together. Feel free to leave a comment telling us your favorite memory.

categories art, Brand smARTS, branding, don't quit, love, Identity, Theron Cook
tags #marketing, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

February Is For Exploring Emotions

February 06, 2024Theron Cook

Diving in and focusing in on how brands express love through visuals.

Heartfelt Imagery: Brands can use visuals that contain heart symbols or heart-shaped objects to evoke feelings of love and affection. This can be in the form of illustrations, graphics, or even product packaging designs. Also Emotional Storytelling: Brands can create visual narratives that tell heartwarming stories or depict moments of love and connection. Lastly a Romantic Color Palette: By incorporating colors commonly associated with love, such as shades of pink, red, and pastels, brands can convey emotions of love and tenderness. This can be applied to logos, website designs, social media posts, or even product aesthetics. See example below.
To learn more about how brands express love through visuals check out our instagram!

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

Color Psychology: What Colors Communicate?

January 31, 2024Theron Cook

It's fascinating how colors can have a profound impact on our emotions, behavior, and perceptions. Color psychology delves into this phenomenon, revealing how different hues can evoke specific feelings. For instance, red might excite passion and enthusiasm, but it can also trigger aggression and danger. In contrast, blue may calm us down and foster trust, but it can also induce sadness and coldness. These color associations can be instrumental in designing, marketing, and branding, but it's crucial to acknowledge that individual personality and cultural background can affect how one perceives colors. Understanding the nuances of color psychology can help you create a powerful connection with your intended audience and achieve your marketing objectives.

categories art, Brand smARTS, branding, don't quit, learning, love, luxury, painting, rose, teaching, Theron Cook, Identity
tags #marketing, #omniversity, #education, #advertising, #art, #inspiration, #book, #brandsmarts, #artislife, #hoodie, #painting, #theroncookart, #logo, #colors, #communications, #identity

Connecting Businesses to Inner-City Culture

January 23, 2024Theron Cook

Don’t Quit branding services offers a new and improved way of branding. By collaborating with a multidisciplinary approach, to focus on the core principles of brand value, identity, and strategy. This Brand Visual Communication System is known as Brand SmARTS™

categories art, Brand smARTS, branding, don't quit, learning, love, luxury, painting, rose, teaching
tags #marketing, #intern, #omniversity, #education, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #dontquit

DON'T QUIT MURAL at Reading Iron Playground 4K

January 19, 2024Theron Cook

A Cosmic Game of Imagination, Creation, and Sportsmanship

In a quest to inspire imagination, creation, and sportsmanship, join our intrepid astronaut in a thrilling extraterrestrial adventure. Witness their unwavering determination to conquer the challenges of zero gravity, as they use their boundless imagination to invent extraordinary sports in the vastness of space. Braving solitude, the astronaut embodies the spirit of sportsmanship, pushing themselves to the limit while encouraging others to do the same. As they defy gravity and push through obstacles, this mesmerizing journey reminds us of the importance of perseverance: No matter the odds or difficulties, the message resounds loud and clear - Don't Quit.

categories art, Brand smARTS, branding, don't quit, learning, love, luxury, painting, rose, teaching
tags #marketing, #omniversity, #education, #intern, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #artislife, #branding, #theroncookart, #visualcommunication, #community, #dontquit, #mural, #publicart

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May 15, 2025Theron Cook

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Connecting through art at our community events.

CupCake Attack Youth Competition Congrats to Lilly

Live painting & Celebrating Jim Yocum

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