“Art is unquestionably one of the purest and highest elements in human happiness.

Connecting through art at our community events.

“Walk With Us!” This project is about advocating for criminal justice reform in Berks County @BUILDING JUSTICE_ BERKS @VERAINSTITUTE @SHAWNBRIDGES77 @THERONCOOKART #BERKSCOMMUNITYMURALS

CupCake Attack Youth Competition Congrats to Lilly

Live painting & Celebrating Jim Yocum

United Way Berks “Blueprint For Leadership”  Session #4 was hosted by @enersysstoredenergy and focused on board culture. Fun fact: Theron Cook is the artist behind the collaborative art piece in the first picture. ( This art piece was designed by Theron and painted with Enersys Employees celebrating BLK history month through his collaboration workshop.. (inside joke we had to include two other class members that weren’t there for the picture.) Shout out to Kris for the editing skill lol

Barber Expo 2025 Recap

Don't Quit proudly sponsored the 2025 Barber Expo in Morgantown, PA, showcasing the vital connection between barbering, cosmetology, art, and creativity.

Photos by: MJay Event. Photography

Martin Luther King Jr. Celebration and STAR Focus Event.

Theron Cook live painting at the Martin Luther King Jr. Celebration and STAR Focus Event.
VOiCEup Berks a night celebrating the life, values, and ideals of MLK Jr. This free event was open to ALL ages took place at the Reading Public Museum. Our STAR (Stand Together Against Racism) students spoke about their initiative and leading mini-projects for community members to promote change and growth.

Members of the Reading Symphony Orchestra performed as well.

Time lapse video of event.

Feature Exhibit: "Mural Makers" Art Reception at The Art Plus Gallery

Inside stories and creative updates on towering artistic talents. behind our town’s iconic Mural collection.

ARTISTS: Theron Cook, Gregory Didyoung, Suzanne Fellows, Yenna Hill, Alexander Kline, Beverly Leviner, Treasure Lopes, Joyce Mears, Mike Miller, Marian Njai, Rafael Nuñez, Edwin Ortiz, Andrew Pochan, Leslie Ramos, Pam Roule, Juan Ruiz, Anhia Santana, Anna Schweigert, Adam Serrano, Linda Slovitsky, Kimberly Tetley & Kristen Woodward.

Show runs Jan. 1-31.

Reception was open to the public: Friday, Jan. 10, 5-8pm

"Artonomics" The Economy of Creativity

Writer and Activist Halim A. Flowers visits Reading PA with "Artonomics" The Economy of Creativity in a informative presentation and Q&A session at Alvernia University and. GoggleWorks Center for the Arts. Stay tuned for more….

**Official Announcement 📣: Exciting Updates for the Metamorphosis Gala!**

What to Expect?

The gala will feature a live and silent auction, where guests will have the chance to bid on exclusive art pieces and unique experiences. Proceeds from the event will be directed toward the future establishment of Don't Quit Omniversity, a groundbreaking initiative aimed at providing a collaborative space where creatives and entrepreneurs can engage in educational workshops, networking events, and mental health awareness programs. This hub will foster creativity and set up young and seasoned professionals for success by integrating art, business, and mental wellness.

"The Metamorphosis Gala is more than just a fundraiser—it's the start of a movement. With Don't Quit Omniversity, we’re not just offering education; we're building a space where creatives can feel safe, collaborate, and grow, both personally and professionally. This gala is our chance to bring people together to support something bigger than us—an initiative that’s built to last and impact lives for years to come," says Cook.

In addition, 10% of the gala’s proceeds will benefit The Real Deal 610, a nonprofit organization dedicated to addressing the needs of the youth in Berks County. The partnership with The Real Deal 610 emphasizes the connection between creativity and mental well-being, offering a holistic approach to empowering individuals through art and community support.

Seleda, Executive Director and Founder of The Real Deal 610, states, "Our youth face challenges that often go unnoticed. The funds raised through this gala will allow us to expand our services and reach more young people who desperately need support. Partnering with Theron and his foundation feels like a perfect alignment of creativity, community, and healing. Together, we’re giving our youth the tools they need to thrive."

Event Details:

• Date: October 12, 2024

• Time: 6 PM – 9 PM

• Location: Reading Public Museum, 500 Museum Rd., 2nd Floor, Reading, PA 19611

• Attire: Black Tie Creative

This exclusive event is expected to draw influential figures from the community, business leaders, and supporters of the arts. It’s a night that promises creativity, collaboration, and the chance to make a lasting impact.

**Official announcement 📣: Exciting Updates for the Metamorphosis Gala!**

We have less than 50 tickets left for The Metamorphosis Gala, I highly encourage anyone that has been thinking about it, to RSVP,… it’s that time.

RSVP Click Here

Enjoy pics from previous Art Gala’s

Latest Mural Project: "Reading Is A Blessing"

Reading is a lifelong skill that improves memory, builds a robust vocabulary and foundation of knowledge, and adds a richness and depth of meaning to life for all those who can access true, deep comprehension.

Enjoy this time-lapse video of the process of creating a mural from start to finish.

Live Painting at the "Party At The Park" Community Event.

The importance of collaboration and community working together is the foundation to build resilience; empowerment, and transforms adversity into collective strength.

Spotlight on this community project and initiative lead by District2 Jaime Baez and many others...

Supported by the Theron Cook Art Don’t Quit foundation. The live painting will be auctioned off at the Gala Oct. 12th 6-9pm at the Reading Public Museum

Please RSVP now early bird special here https://www.eventbrite.com/e/the-metamorphosis-tickets-950903938277?aff=oddtdtcreator

Huge Announcements to come. So stay tuned...

Live Painting At "Unplugged At The Plug" Event.

Live Painting At The "Unplugged At The Plug” event.

Collaboration with music artist KnoChill x Visual Artist Theron Cook

Finished Painting will be auctioned off at the METAMORPHOSIS GALA

Elevate Your Community Impact: Partner with Us for The Metamorphosis Gala

Sponsor Opportunity

The Theron Cook Art Don’t Quit Foundation, INC is currently seeking sponsorships: Founded by award-winning muralist and brand strategist Theron Cook, the foundation aims to serve the community through art. With over 16 years of experience, Theron provides educational and entertainment services such as visual art exhibitions, interactive exhibits, and workshops in art to inspire. 

Don’t Quit Omniversity, a new, multifaceted organization connecting creatives and business owners, bridging the gap and misconceptions between the two to enhance the strategic execution of business and branding. We’re currently organizing a fundraising event "Metamorphosis" with the goal of raising funds to support creatives and business owners throughout our community. We’re reaching out to potential sponsors who share our vision of empowering individuals to succeed in their entrepreneurial endeavors. In return for your support, we offer various levels of recognition, as outlined at this link: Click here to learn more .

By partnering with us, you’ll not only be investing in the growth and development of creatives and businesses but also making a tangible difference in our community. Additionally, 10% of the proceeds will be allocated to a suicide prevention program, underscoring our commitment to social responsibility. We would be honored to have your company’s support for this important cause. Through The Metamorphosis Gala fundraiser event, we aim to support transformative educational programs and vital mental health initiatives, creating a brighter, more creative future.

Please let us know if you’re interested in discussing sponsorship opportunities further. Thank you for considering this partnership. Together, we can create positive change and support those who need it most. Warm regards,

Annual Emerging Entrepreneurs Academy Banquet and EXPO EEA Class of 2024

Honoring the students representing Berks County local high schools who have completed the Emerging Entrepreneurs Academy Summer Program, as well as the local businesses people who have contributed to the program like Don't Quit Omniversity. The students spent 6-weeks of their summer vacation to better prepare for their life and career. Congratulations to our two interns Emanuel Flores & Christian Linares

"BetterView Mental Health Mural Project" #Getbetter (Behind the Scenes)

Theron Cook Art Don’t Quit Foundation, INC, Don’t Quit Omniversity is an avid mental health and creativity advocate. This month we had a great opportunity to collaborate with Betterview Counseling and Trauma Recovery to create a mural for their new location. Betterview Counseling and Trauma Recovery is a mental health practice dedicated to the effective and evidence-based treatment of a variety of mental health issues. Their aim is to reduce the stigma that is placed on mental health services and bring healthy mindfulness practices and improved mental stability to the forefront.

Betterview conveniently offers telehealth services only at this time and evening/weekend hours are available. They only use evidence-based practices and ensure that strict confidentiality is enforced. You can be assured that receiving services from Betterview is a step in the right direction.

Stay tuned to see finish mural and to learn more about this collaboration.

Collaborative Art Mural at Downtown Reading's ColorFest Block Party

Downtown Reading's ColorFest Block Party & Nemesis community Fitness 4th Annual Color Run!! & a Collaborative Art Mural guided by Reading's own @theroncookart

(Recap Photos Below)

Everyday is the beginning ...

My journey from basketball to fine arts is the soul of our company's story. I poured my heart into basketball, but everything changed when I received a gift of a paintset from my father. That moment ignited a deep passion within me, revealing a new path. Art became my sanctuary, a way to express my emotions and find solace amidst life's storms. I immersed myself in it, painting murals and connecting with the spiritual side of art that resonated deeply within me.

My father's support was crucial. He encouraged my artistic pursuits, from asking me to create a sign for his peanut business to providing me with my first paint set. His belief in my talent was a guiding light, especially during the tough times. Losing my job and facing financial hardships tested my resolve, but I turned to art as my anchor. An internship at Vibe magazine broadened my horizons, showing me the interplay between art and business. Starting my own publications taught me to blend creativity with entrepreneurship, navigating challenges with unwavering determination. Every step of the way, I relied on my motto, "Don't quit!"—a mantra that became my lifeline, guiding me through adversity.

Today, this journey shapes our company's mission. We are growing steadily, devoted to transforming struggles into strengths and using art as a medium for spiritual and personal growth. Our brand is a testament to the power of resilience, the beauty of persistence, and the endless possibilities that arise from a spirit that refuses to give up. We continue to expand, touching more lives and inspiring others to embrace their own transformative journeys.

Embracing Innovation and Culture: Our Journey to Impactful Growth

In today's rapidly evolving business landscape, industries are leveraging advanced technologies like automation and data analytics to enhance efficiency and decision-making. Our company stands out by offering customizable solutions that adapt quickly to meet evolving customer needs, focusing on utility and improving lives. Simultaneously, effective branding is crucial; it defines a company's identity, fosters trust through consistent messaging and customer connection, and drives loyalty and market differentiation. A strong brand not only attracts loyal customers and top talent but also ensures cohesive marketing efforts and premium pricing.

Our recent celebration of Juneteenth exemplified our commitment to cultural awareness and community, showcasing a dynamic logo and live painting that honored history while fostering inclusivity and creating memorable experiences. Looking ahead, we are excited about future growth opportunities and remain dedicated to making impactful strides in our industry, supported by innovation, customer-centricity, and a strong, evolving brand identity.

We believe that every step forward is a step toward a brighter future. Our team is passionate about embracing change and turning challenges into opportunities. We're not just about business growth; we're about making a positive difference in the world. Whether it's through our innovative solutions or our commitment to community and culture, we are here to create lasting value and meaningful connections. Let's keep pushing the boundaries and building a better tomorrow together!

Innovating for Tomorrow's Success

In recent times, industries have been making big strides in using new technologies to make things easier and better. These include using automation, smart data analysis, and devices that connect to the internet to help businesses run more smoothly and make better decisions.

Our company is doing something special by offering solutions that can be customized to fit exactly what our customers need. We focus on being flexible and quick to adapt, so we can keep up with what our customers want as things change.

We believe in creating things that people find useful and that make their lives better. By staying focused on our customers and always trying to improve, we think we can really make a difference in our industry.

Looking forward, we see lots of opportunities to grow and do even more. We're excited to explore new ideas, reach more people, and work with others to keep making things better. With the right support and ideas, we're confident we can keep growing and help even more people in the future.

Building Customer Loyalty and Market Differentiation Through Strong Branding

Branding is the process of creating a unique identity for a business, encompassing everything from logos and colors to messaging and customer experience. At its core, effective branding establishes a distinctive presence in the market, setting a company apart from its competitors. This differentiation is crucial as it helps customers easily recognize and remember the brand, fostering a sense of familiarity and trust. Consistent and authentic branding builds customer loyalty by creating an emotional connection, encouraging customers to return and advocate for the brand. Additionally, a strong brand identity provides a clear and consistent message that aligns with the company’s values and mission, making it easier to communicate with target audiences. It also enables businesses to command premium pricing as consumers often associate strong brands with higher quality and reliability. Furthermore, branding is not static; it evolves with the market and customer preferences, requiring continuous effort and adaptation. In essence, strong branding not only makes a business stand out but also cultivates a loyal customer base that drives long-term success and market influence.

Transformation

Brand Identity Logo Design & Hand Painted Mobile Delivery Vehicle Design

Creativity with Purpose: the #DontQuit Design Contest

Hello Creatives!

We have something truly special in store for you! At DontQuitOmniversity, we are dedicated to raising awareness and supporting those in need through the power of creativity and resilience. That’s why we're thrilled to announce an exciting new contest that is just around the corner.

Inspired by our exclusive parable, 'Beautiful Black Butterfly,' we are launching the #DontQuit Design Contest. This is more than just a contest; it's a chance to be part of a movement that supports and uplifts those struggling with life's challenges.

Stay tuned for more details coming soon! Make sure you're following us on Instagram @dontquitomniversity and keep an eye on our updates. Your creativity could shine at our special event in October, Metamorphosis. You won't want to miss this opportunity!

#Metamorphosis #DontQuitOmniversity #Creativity #ComingSoon"

A Month of Growth: Embracing Creativity, Collaboration, and Resilience

This past month has been transformative, filled with powerful experiences and valuable lessons.

At BVFW in Atlanta, a conversation with a film director reshaped my understanding of visual art and branding. This encounter highlighted the synergy between fashion and film and the importance of authenticity and emotional resonance in storytelling. It reminded me that interdisciplinary collaboration can unlock new creative potentials.

A project involving live painting and program design further emphasized the power of art in personal reflection and growth. By integrating symbolic elements like flames, light, and numerology, we created a piece that mirrored the host's journey through adversity and resilience. This taught me how art can serve as a tool for self-awareness and empowerment.

We also celebrated success at the Financial Lending & Innovation Collaborative (FLIC) grant program, securing a $5000 grant. This achievement underscored the value of perseverance and the impact of supportive initiatives for early-stage entrepreneurs.

Educational takeaways from this month include:

• Embrace Interdisciplinary Collaboration: Combining different creative fields can lead to innovative and impactful storytelling.

• Prioritize Authenticity: Genuine, emotionally resonant narratives engage audiences more deeply.

• Use Art for Personal Growth: Art can reflect and amplify personal journeys, fostering self-awareness and resilience.

• Value Perseverance and Support: Success often requires persistence and benefits from supportive networks and programs.

This month has reinforced that every experience, whether a conversation, project, or achievement, contributes to personal and professional growth.

Empowered by Opportunity

We're thrilled to share the fantastic news of our success at the Financial Lending & Innovation Collaborative (FLIC) grant program hosted by Alvernia University Opake Institution.. After months of dedicated effort and preparation, our pitch has earned us a $5000 grant, a significant boost for our continued growth. This accomplishment is a testament to the importance of programs like FLIC's microgrant initiative, which recognizes the challenges early-stage entrepreneurs face and provides vital support. We're immensely grateful for this opportunity and excited to showcase our Visual Communication Packages, which offer innovative solutions for businesses and individuals alike. With our creative and tailored approach, we're confident that our packages will not only meet but exceed the expectations of our clients. Thank you to Alvernia University , Opake Institution , County of Berks and all our supporters for their belief in our vision and our commitment to making a meaningful impact.