Contact Us

Use the form on the right to contact us.

735 North 9th Street
Reading, PA, 19604
United States

Feel confident, look excellent & be the best you

11701205_844390418970572_8537630781352378370_n.jpg

Blog

Filtering by Tag: Art

Creativity Workshop

Don't Quit

Topic of discussion,
"How to achieve creativity through identity."
… Internal adjustments to improve external steps.
- Self-awareness
"Pain will leave you once it has finished teaching you"
- Bruce Lee
Recap photos by Fabiola Flores & Leo Diaz

Harnessing Emotional Power Through Visual Language

Don't Quit

Dear Don't Quit Community,

In this edition of the "Don't Quit," we delve into the profound world of emotional design, where visuals become a language that speaks directly to the heart. Join us as we explore the transformative power of visual language in the entrepreneurial journey, tapping into emotions that fuel resilience, passion, and unwavering determination.

Creating a harmonious connection with your audience's emotions through intentional visual choices involves a thoughtful and strategic approach to design. This includes understanding the emotions you want to evoke, selecting colors that resonate with those emotions, choosing fonts that convey the right tone, curating evocative imagery, balancing layout elements, maintaining consistency across platforms, telling a compelling visual story, understanding your audience, testing and iterating based on feedback, and ensuring accessibility and inclusivity in your design. By integrating these considerations, you can craft a visually engaging experience that not only captures attention but also deeply resonates with the emotions you aim to evoke, fostering a strong and lasting connection with your audience.

Why Don’t Quit and how is this considered in each design?

Visit our Instagram to learn about color psychology



Utilizing art in visual communications.

Don't Quit

Don’t Quit  branding services offers a new and improved way of branding. By collaborating with a multidisciplinary approach, to focus on the core principles of brand value, identity, and strategy. This Brand Visual Communication System is known as Brand SmARTS™.

Herein-forthwith, not only helping the organization, but also helping business, industry, institutions, and governments connect with intercity urban metropolitan communities. This solution for marketing will provide brand identity and visual language that connects to this underserved community. Therefore, creating a unique dialog that will lead to loyal customers.

The goal: Solve the problem of the lack of expertise in visual communication for marketing.

The mission statement: Brand smARTs provides the highest quality of service to inspire, educate, and empower communities with visual communication solutions for marketing.

Butterfli3ffect "Rhthym Of The Arts" Jazz Fest Event

Theron Cook

Live Painting At Callowhill Boutique

Saturday's event was a successful show to kick off the Jazz fest. The one day popup gallery was located at a small boutique in Reading PA. Not only was it a well attended show but there were people from RDG, DC, NYC, & the regional areas. Artist "Theron Cook was in action "Live Painting" as the people strolled in and out of the gallery sipping wine & nibbling on refreshments. There was a small Q&A session where people were engaging with the artist and from that open conversation inspired 2 of 14 original paintings sold by the end of the event. 

Thank you to all those who were able to attend. Our Next event is: 

April 14th (Good Friday)

Meet & Greet "Butterfli3ffect"
(Exclusive Private Event)

Friday, April 14, 2017
7:00pm  10:00pm
Heights Wines & Spirits
4474 Broadway New York, NY, 10040 United States
RSVP @ contact@butterfli3ffect.com
 

 

Butterfli3ffect

Theron Cook

Moving from Reading, PA, to New York City was a metamorphosis, like a caterpillar becoming a butterfly. I was a very hungry caterpillar, hatching from an egg and stuffing myself with leaves, going through a series of moltings to shed my skin. 

 One day, I (the caterpillar) stopped eating, hung myself upside down from a leaf and spun myself a silky cocoon. Inside the cocoon (Reading), I started the digestive process by digesting myself (meditation). I used all the protein-rich soup around me to fuel the rapid cell division required to form my necessary adult-artist body parts: the wings, antennae, legs, eyes, genitals, etc. This is the process I needed to become a mature-artist butterfly! 

 What you are about to witness is Chaos Theory…the Butterfly Effect that will illustrate small initial differences leading to unforeseen results within nine months.

 Stay tuned for the Butterfly Effect!

 Theron Cook

Stay tuned...

HOLY ART SHOW RECAP

Theron Cook

HOLY ART SHOW!
Frankie Velez and Savior Elmundo curated another awesome event at Cafe de la Esquina in Williamsburg. This 4 day art exhibition will be on display Saturday & Sunday 12pm-10pm... Please come see it!!! 

In essence, the show highlights Latino Catholicism emerged in street art and pop expression ; with a respectful artistic twist combining elements of art culture with religious symbolism.
Featured Artists
Rocko
Misha Tyutyunik
Hektad
Albertus Joseph
Savior Elmundo
Ivan Orama
Marc Evan
Will Power
Ben Angotti
Dee Razo
Carlito Sixtwofour
Jill Folino
Nicole Marie
Theron Cook
Lost Breed Culture (Luis x Fausto)
BlusterOne
Randy Quiles
Rush Humphrey

Music by DJ Tahleim

L train to the Bedford stop in Williamsburg,Brooklyn

Enjoy the pictures provided below

Thanks!

L.E.O. Mural Project Part 2

Theron Cook

Recap: L.E.O. Mural Project Part 2

Enjoy the pictures & recap video provided below. Please feel free to like share & or comment. Stay tuned for more! Thanks!

Big shout out to our aspiring photographer Kstar-Images who took all the pictures & videos! Check out her work here: https://www.facebook.com/Kstar-Images-1744116652501085/?pnref=story.unseen-section. Also a huge thank you to all the sponsors:      Berks Arts CouncilMute Media LLC (Mute Mag)13th & Green Elementary School.

L.E.O. Mural Project Part 1

Theron Cook

L.E.O. "Love EveryOne" ... Connecting through tHEARTS

L.E.O. is an acronym for  "Love EveryOne" This is a nonprofit organization working to educate kids & the community, on the influence of art in our everyday lives. Through L.E.O. , We have the ability not only to beautify and enhance people’s lives and environments, but also to bring them together, to inspire dialogue, to produce work that acts as a bridge between individuals, that paves the way for us to communicate with one another, to open up and share our experiences. 
We paint murals, public art projects, fine art canvases, & large commercial signage anywhere.

The first project of L.E.O. started this past weekend Sat. March 19th at 13th & Green Elementary School in Reading PA. Due to the size of the mural we were limited to the number of students and community kids to come help with this project but we are expecting everything to grow as we move forward. Look below for a gallery of pictures showcasing our first day creating The L.E.O. Mural project at 13th & Green Elementary School.  

Big shout out to our aspiring photographer Kstar-Images who took all the pictures & videos! Check out her work here: https://www.facebook.com/Kstar-Images-1744116652501085/?pnref=story.unseen-section  Look out for the edited and finished product of her documenting this project with her photography. Also a huge thank you to all the sponsors:      Berks Arts Council, Mute Media LLC (Mute Mag), 13th & Green Elementary School. 

More to come so stay tuned...